The UAE's luxury real estate market is thriving, and Ras Al Khaimah’s Al Marjan Island is emerging as a standout destination. In a landmark achievement, Sunshine Bay, a 240-unit luxury waterfront development, has officially sold out in record time.

Developed by Source of Fate Properties and exclusively sold by Savills Middle East, this AED 500 million (GBP 107 million) project saw interest from global investors across 37 nationalities, solidifying its status as one of the most sought-after addresses in Ras Al Khaimah.

Why Al Marjan Island is a Prime Real Estate Destination

Al Marjan Island has rapidly gained popularity among investors, second-home buyers, and international real estate enthusiasts. The island’s proximity to the upcoming Wynn Al Marjan Island Casino & Mega Resort, coupled with Ras Al Khaimah’s booming tourism and economic diversification plans, has fueled unprecedented demand for high-end waterfront properties.

Sunshine Bay: A New Benchmark for Luxury Living

Sunshine Bay’s rapid sell-out highlights its unique appeal. The project has already secured four global design and architecture prizes, and will be one of the first properties to handover to owners. Some of the key features that captivated investors and buyers include its prime waterfront location, luxury amenities such as private beach access and wellness centers, and high investment potential.

How Savills' Expertise Drove the Project's Successful Sell-Out

Savills Middle East played a crucial role in the sell-out success of Sunshine Bay, leveraging its market expertise, strategic marketing approach, and extensive broker network to deliver one of the most effective sales campaigns in RAK.

Savills refined the branding to appeal to high-net-worth buyers, optimised unit layouts for luxury and space efficiency, curated world-class amenities, and actively engaged its brokerage network to accelerate sales.

Marc Tennant, Head of Exclusive Projects at Savills, commented:

“Al Marjan Island is possibly the hottest real estate in the UAE right now and buyers have jumped on the chance of purchasing a residence. Savills provided an end-to-end servicing, supporting everything from branding through to sales. We worked closely with the developer to introduce premium amenities, optimize layouts, and create a seamless balance between aesthetics and functionality. Combined with a strong marketing strategy and excellent engagement with the brokerage market, this approach led to a complete sell out.”

What’s Next? Stay Ahead 

With Sunshine Bay fully sold out, investors eager to capitalise on Ras Al Khaimah’s booming property market need to act fast. Source of Fate Properties is already planning new luxury developments across Dubai and RAK, with additional launches expected in the coming months.

Interested in upcoming luxury developments? Contact Savills Middle East today to stay ahead of the market.