Across the UK office market, a clear imbalance exists in the availability of sustainable space. When measured against leading sustainability ratings, accreditations and higher EPC standards, the “Big Six” cities hold a disproportionate share of high-performing buildings. 

From challenge to delivery

While the issue is widely recognised, the priority must be action. Delivering sustainable office buildings in regional markets presents challenges shaped by viability constraints, local demand and the physical characteristics of existing stock. Progress requires a coordinated effort that brings together government, investors, legal frameworks, asset managers and design specialists. By aligning these perspectives, the industry can move beyond strategy and begin to deliver practical, scalable solutions that respond to the realities of regional markets.

A nuanced approach

Central to this shift is the need to reconsider whether a “one size fits all” model of sustainability is appropriate. While high-profile “green trophy” certifications have helped drive standards, they do not always reflect the context of regional assets and markets. A more nuanced approach is needed that recognises embodied carbon, values existing buildings, and supports incremental improvements across portfolios. 

The value of existing assets

A fundamental principle underpins this conversation: the most sustainable building is the one that already exists. In regional markets, this is particularly relevant, where redevelopment is often constrained by cost and demand. The opportunity lies in reimagining and optimising existing buildings  and there are already strong examples of this approach in practice, with leading investors such as Legal & General demonstrating how value can be unlocked through careful repositioning. Schemes like Tempo in Maidenhead, progressing towards NABERS certification, highlight what can be achieved through a focus on operational performance rather than wholesale redevelopment, reinforcing the importance of prioritising what we already have.

The role of managing agents

Managing agents play a pivotal role in enabling this transition as the interface between landlords, occupiers and stakeholders. Their role extends beyond traditional management to encompass driving sustainability outcomes in practice, from encouraging green leasing aligned with the Better Buildings Partnership to improving operational performance and supporting decarbonisation strategies. By connecting clients with delivery teams and embedding sustainability experts from the start, they help integrate environmental performance with social value and electrification. Crucially, property managers also act as connectors within local markets, bringing together stakeholders to enable place-based solutions. The British Council for Offices advocates for a portfolio‑level, place‑based approach to address sustainability challenges and enhance the long‑term viability of regional assets.

A path forward

Unlocking sustainability in the regions will depend on intentional action, pragmatism, partnership and long-term thinking. By embracing a more flexible, collaborative approach, the industry can address the current imbalance and create more resilient, future-ready workplaces beyond the major cities.

Further information

Contact Tenika Young

Learn more via our blog 'The crucial role of property management in building operations'