The Matcha Index is intentionally a playful and accessible indicator of urban attractiveness. It combines the availability and quality of café culture with the price level of matcha beverages as an easy to understand signal of how a city performs in terms of services, lifestyle and social infrastructure. The price of a matcha latte is not an objective in itself, but rather one of the measurable outputs of a broader urban ecosystem.

“While the Matcha Index may appear lifestyle-oriented, it actually provides insight into how cities function. The availability of services, measured through café infrastructure, supports everyday interactions and informal networking, which in the long term increases the attractiveness of cities for technology companies and other key businesses,” says Pavel Novák, Head of Office Agency at Savills.

The Matcha Index results confirm that technologically successful cities are not defined solely by their labour markets or the availability of office space, but also by the quality of everyday urban life. The ability to create environments where work, services and social interaction naturally intersect remains one of the key drivers of their long-term competitiveness.

The Matcha Index in a global context
In the global comparison, Tokyo ranks first, benefiting from a combination of high-quality café culture, wide availability of matcha beverages and a relatively favourable price level. London takes second place, driven by its strong network of independent cafés and deeply rooted coffee culture.

The Matcha Index results confirm that technologically successful cities are not defined solely by their labour markets or office supply, but also by the quality of everyday urban life. The ability to create environments where work, services and social interaction naturally intersect remains one of the key factors underpinning their long-term competitiveness.

Matcha from a price perspective
Global comparisons show that the average price of a matcha latte varies significantly between cities. The most expensive location is New York, where the average price reaches €5.34. This is followed by San Francisco at €5.29, with Los Angeles ranking third at € 5.26. Prague places ninth, with an average price of €4.59. By contrast, matcha prices fall below €4 in cities such as Toronto and Seoul, while Beijing offers the lowest average price at just €3.10.According to Savills Prague office hubs, the most significant technology centres include Karlín, Holešovice and Smíchov. The comparison also covers other locations with a strong concentration of IT companies, namely Prague Chodov and Jinonice, and Brno. The highest prices are recorded in Prague 4 - Chodov, where a matcha latte costs an average of €5.90, followed by. Karlín (including Palmovka) and Brno, where prices average around €4.51.

“Specific examples in Prague include Karlín and the increasingly strong position of Holešovice.  It is not just about new office developments, but about the entire ecosystem - services, cafés and public space. These factors are now decisive in determining where companies choose to locate and where people want to work,” adds Pavel Novák.

Read the Savills Matcha Index here.