But the industry is fighting back. Unreliable ski seasons are being countered by an increase in snowmaking, a technology that is advancing rapidly. Investments are being made to attract visitors year-round. A number of resorts are at the forefront of environmental campaigning.
On the demand side, interest in skiing from key emerging markets, such as China, is rising fast. In the west, meanwhile, new generations are discovering a ski experience tailored to them.
With some 400 million annual ski visits worldwide, winter sport remains a major global industry. The ski resorts that serve it are home to some of the world’s most desirable residential property and established second home markets.
In this report, we assess the challenges facing the industry, and identify the resorts that are best placed to meet them in the years to come.