Publication

Prime residential rents – Q2 2025

We discuss the key trends emerging across the UK’s prime rental markets and our outlook moving forward. From locations driving rental growth, to varying price expectations and the reasons behind the notable differences in performance. A wider view of the buy-to-let sector also looks at landlord intentions and holding patterns ahead of regulatory change.

Prime rental movements

After a strong start to the year, the second quarter marked a more subdued period across much of the UK’s prime rental markets. Overall, average rents for prime properties continued to grow, albeit at a slower pace.

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Market trends

As we approach the biggest change in rental regulation of the past 30 years, many residential landlords, whatever their first intentions were when they embarked on their investment journey, will be reviewing whether to stick, hold or twist.

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To read more of our Residential Research please visit our Residential Hub.

 

Understanding the Renters’ Rights Bill


Calculate the gross and net rental yields on a rented property with our rental yield calculator


For more information, please contact your nearest local office or arrange a market appraisal with one of our local experts.

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