There are few averages in the super prime central London residential property market. It is not only prices that vary, but each locality has its own property market quirks and nuances. The Savills Private Office team acts as a single point of contact for the ultra-wealthy and their advisers, providing an informed perspective on the subtle intricacies as well as the overarching themes of the market.

Large family homes, in general, have sold more easily than apartments in 2025, with multiple deals above £30 million transacting despite a torrid economic and fiscal backdrop. The apartment market has been more challenging, with flats deemed as a ‘nice to have’ in this era of heightened costs.

The market held its breath across prime central London after the Spring Budget and Trump’s first tariff announcement, but since May and over the summer, there has been an uptick in activity. There is a renewed interest in Northern European cities, including London, due to the soaring temperatures in Southern Europe. Britain’s much-mocked dreary weather, it seems, has now turned into a positive for many overseas buyers seeing a retreat from heat.

Another notable development is the resurgence of the British buyer, taking advantage of softening pricing and reduced competition from international wealth. Increasingly, we are seeing buyers make the move into the heart of London, from areas such as Fulham and Wandsworth, to take advantage of the value now on offer.

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For more information, please contact your nearest local office or arrange a market appraisal with one of our local experts.

^{Read the articles within In Focus: Prime Central London – Autumn 2025 below}