Cybercrime is a pressing threat. Sophisticated phishing attacks, synthetic identities and deepfakes are no longer fringe concerns. Cybercriminals are leveraging AI to impersonate family members, advisors and even entire digital personas, targeting HNWIs who often have expansive digital footprints. In response, advanced threat detection systems, biometric authentication and digital identity monitoring form part of a security and privacy strategy. Some locations will also have more robust digital privacy laws than others, with the EU’s data privacy laws some of the most stringent globally.

Alongside cyber threats, regulatory pressures are reshaping the privacy landscape. Global frameworks, such as the Common Reporting Standard, and beneficial ownership registries are increasing disclosure requirements – creating a growing tension between transparency and personal privacy. For many, the solution lies in the strategic use of trusts, foundations and multi-jurisdictional structures that allow for compliance while preserving discretion.

Physical security is also evolving, particularly in the context of smart homes, yachts and vehicles. These assets, often digitally connected, present new vulnerabilities. Weaknesses in a smart home system can potentially lead to surveillance, extortion or even physical security breaches. As a result, cybersecurity audits, network segmentation and integrated physical-digital security protocols are becoming standard practice.

When acquiring property, security and privacy are often prioritised above architectural style or location. In countryside and resort locations, the emphasis is on fully managed assets, where on-site teams oversee everything from land management to household stocking and security.

In large urban centres, proactive security measures are increasingly incorporated. Concierge services, private security teams and connections to alarm-monitoring companies are common solutions for prime apartments and branded residences. In rural areas, where large properties can be more challenging to secure, security measures are often more robust. Most large homes include dedicated security rooms, typically overseen by a house manager. While security needs vary by individual and location, it remains a constant priority with growing numbers of private security firms across the globe.