Exploring the trends, challenges and opportunities shaping the future of self storage
Episode 1.
Leaving Money on the Table: Rent Benchmarking in 2026
Ollie Saunders, Head of Self Storage – Savills OCM and Christel Friberg Land, Business Growth Specialist, Clover Four Consulting, discuss the role of market benchmarking, common approaches to yield management and Existing Customer Rate Increases (ECRIs), and why a data-led approach can help operators better understand and optimise performance.
Episode 2.
David and Goliath in Self Storage
The Self Storage sector remains highly fragmented, creating opportunities for operators of all sizes. While larger platforms benefit from scale, operational consistency and established processes, independent operators often combine entrepreneurial agility with deep local market expertise.
- LinkedIn: David and Goliath in Self Storage
Episode 3.
What is an ECRI?
Existing Customer Rate Increases (ECRIs) are applied differently across the sector, with many approaches taken across the EMEA market.
- LinkedIn: What is an ECRI?
Episode 4.
The Anatomy of a High-Yielding Site
While location, pricing and systems all play an important role, culture is often the factor that makes the difference. The most successful operators create environments where teams are engaged, confident in what they are selling and genuinely invested in helping customers.
- LinkedIn: The Anatomy of a High-Yielding Site
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